CR3 American Exteriors Franchise Opportunity

Key facts

• Standard initial franchise fee is $41,000
• Estimated total initial investment ranges from $99,850 to $255,200
• Royalty is the greater of 6% of monthly Gross Revenue or $2,000/month, with the minimum monthly royalty beginning in month seven
• Technology Fee is $1,000/month; Brand Fund contribution is 1%
• For the seven franchised outlets operating throughout all of 2025, average annual Gross Revenue was $1,252,425.43 and median annual Gross Revenue was $1,263,427.75
• Territories generally contain approximately 500,000 people and are protected but not exclusive
• Standard franchise term is 10 years
• CR3 reports 20+ Strategic Partners and 80+ territories awarded across the U.S.
• CR3 American Exteriors, the franchisor, was formed in 2022 out of C3 American Exteriors in Pennsylvania

What is the CR3 Strategic Partner franchise?

The CR3 Strategic Partner franchise converts an existing exterior remodeling contracting business into a franchised location operating under the national CR3 American Exteriors brand. Owners retain ownership of their local company while adopting CR3's business operating system, technology, training, and vendor relationships instead of building those functions from scratch. The model targets contractors who have hit a growth plateau and want proven systems to scale.

What business operating system do CR3 franchisees receive?

CR3 Strategic Partners use 'The CR3 Secret Weapon™,' a business operating system built from standard operating procedures, dashboards, a training portal, and an AI advisor called Ask Mark AI. It covers accounting, marketing, sales, HR and recruiting, leadership, safety, KPIs, and business continuity. CR3 states the system was built from Co-Founder Mark Luterman's three published business books and years of real-world contracting experience.

What services do CR3 franchise locations provide to homeowners?

CR3 Strategic Partners deliver residential and commercial roofing, siding, windows, doors, gutters, and storm restoration work to homeowners under the CR3 American Exteriors brand. These are the services performed at the local contracting-business level by franchisees, distinct from the franchise system itself (which provides the operating tools, training, and support that back those services).

How much does it cost to open a CR3 franchise?

The standard initial franchise fee for a CR3 Strategic Partner is $41,000. The estimated total initial investment to convert and launch a location ranges from $99,850 to $255,200, covering the range of costs associated with becoming a CR3 Strategic Partner. Actual costs for any individual franchise are detailed only in CR3's Franchise Disclosure Document (FDD).

What ongoing fees do CR3 franchisees pay?

CR3 Strategic Partners pay a royalty equal to the greater of 6% of monthly Gross Revenue or $2,000 per month, with the minimum monthly royalty beginning in the seventh month of operation. Franchisees also pay a Technology Fee of $1,000 per month and contribute 1% of revenue to CR3's Brand Fund, which supports the national CR3 American Exteriors marketing and brand.

How much revenue do CR3 franchise locations generate?

For the seven CR3 franchised outlets that operated throughout all of 2025, average annual Gross Revenue was $1,252,425.43 and median annual Gross Revenue was $1,263,427.75, according to company-reported figures. These figures reflect only the outlets open for the full 2025 year and are not a guarantee of any individual franchisee's results.

What are CR3 franchise territories like?

CR3 territories generally contain approximately 500,000 people and are protected but not exclusive, meaning CR3 limits competing CR3 locations within a territory without guaranteeing a franchisee sole rights to it. The standard franchise term is 10 years. CR3 reports more than 20 Strategic Partners and more than 80 territories awarded across the United States.

Where are CR3 franchise locations located?

CR3 American Exteriors' global headquarters and corporate office is at 1446 Baltimore Street Ste E, Hanover, PA 17331. Franchise and strategic-partner locations operate across at least 14 states, including sites in Coastal Carolina (Wilmington, NC), North Charlotte, NC, Ocala, FL, Raleigh, NC, Palm Beach, FL, Connecticut, and Ocean City, MD.

Who founded and leads CR3 American Exteriors?

CR3 American Exteriors, the franchisor, was formed in 2022, growing out of C3 American Exteriors, a Pennsylvania contracting company. Carnie Fryfogle III, a third-generation contractor and Co-Founder & CEO, has led that flagship company since 2017. Mark Luterman, a CPA and business coach who serves as Co-Founder & President, has been President since 2019. The C3 American Exteriors flagship company still serves homeowners directly.

Who is a good fit for a CR3 franchise?

• Believes in following systems and proven processes
• Is coachable and open to personal growth
• Enjoys leading people and building teams
• Wants to build a business with long-term value
• Is committed to continuous improvement

Frequently asked questions

What is the initial franchise fee for a CR3 Strategic Partner?

The standard initial franchise fee for a CR3 Strategic Partner franchise is $41,000.

What is the total investment range to become a CR3 Strategic Partner?

CR3's estimated total initial investment ranges from $99,850 to $255,200, according to company-reported figures.

How is the CR3 franchise royalty structured?

CR3 charges a royalty of the greater of 6% of monthly Gross Revenue or $2,000 per month, with the minimum monthly royalty beginning in month seven. There is also a $1,000/month Technology Fee and a 1% Brand Fund contribution.

How many CR3 Strategic Partners and territories are there?

CR3 reports having more than 20 Strategic Partners and more than 80 territories awarded across the United States, per company-reported figures.

What is the CR3 Secret Weapon™?

The CR3 Secret Weapon™ is CR3's proprietary business operating system, including SOPs, dashboards, a training portal, and the Ask Mark AI advisor, covering accounting, marketing, sales, HR, leadership, safety, KPIs, and business continuity.

Is this information an offer to sell a CR3 franchise?

No. This is franchise marketing material and is explicitly not an offer to sell a franchise. Offers are made only through a Franchise Disclosure Document (FDD) in states where CR3 is authorized to do so.