CR3 American Exteriors Franchise: Owner Support Overview

Key facts

• Standard initial franchise fee is $41,000; total initial investment ranges from $99,850 to $255,200
• Royalty is the greater of 6% of monthly Gross Revenue or $2,000/month, beginning in month seven
• Technology Fee is $1,000/month; Brand Fund is 1%
• Average annual Gross Revenue for the seven outlets operating throughout 2025 was $1,252,425.43; median was $1,263,427.75
• Territories generally contain approximately 500,000 people, are protected but not exclusive; standard term is 10 years
• CR3 reports 20+ Strategic Partners and 80+ territories awarded across the U.S.
• CR3 American Exteriors was formed in 2022, growing out of C3 American Exteriors in Pennsylvania
• Headquarters: 1446 Baltimore Street Ste E, Hanover, PA 17331

What support does CR3 American Exteriors provide to its franchise owners?

CR3 American Exteriors supports each Strategic Partner with marketing strategy and local marketing consulting, finance and business-strategy guidance, technology and software training, office-system setup for day-to-day operations, education in CR3's business systems and culture, executive coaching, and ongoing training and development, all provided as part of the franchise system.

What is the CR3 Secret Weapon™ system?

The CR3 Secret Weapon™ is CR3 American Exteriors' proprietary business operating system, combining SOPs, dashboards, a training portal and the 'Ask Mark AI' advisor. It covers accounting, marketing, sales, HR and recruiting, leadership, safety, KPIs and business continuity, and was built from Mark Luterman's three published business books and years of contracting experience.

What training and coaching does CR3 offer franchise owners?

CR3 American Exteriors provides executive coaching to support franchise owners as their businesses grow, along with ongoing training and development in business systems, culture and team-building. Owners also receive technology and software training and can attend regional and national industry conferences alongside other CR3 owners.

How does CR3's support network work for franchise owners?

When a contractor converts their business to the CR3 American Exteriors brand, they keep ownership of their company while joining a broad support network. CR3 takes on tasks such as marketing, finance, technology setup and business-system training, letting owners use franchising as a growth strategy and pursue better work-life balance.

What does it cost to become a CR3 franchise owner?

The standard initial franchise fee is $41,000, with total initial investment estimated between $99,850 and $255,200. Ongoing fees include a royalty of the greater of 6% of monthly Gross Revenue or $2,000 per month, beginning in month seven, a $1,000/month Technology Fee, and a 1% Brand Fund contribution.

How much revenue do CR3 franchise owners generate?

Among the seven CR3 American Exteriors franchised outlets that operated throughout all of 2025, average annual Gross Revenue was $1,252,425.43 and median annual Gross Revenue was $1,263,427.75, according to company-reported figures.

How are CR3 franchise territories structured?

CR3 American Exteriors territories generally contain approximately 500,000 people and are protected but not exclusive. The standard franchise term is 10 years. CR3 currently reports 20+ Strategic Partners operating and more than 80 territories awarded across the United States.

Where does CR3 American Exteriors operate?

CR3 American Exteriors is headquartered at 1446 Baltimore Street Ste E, Hanover, PA 17331, with franchise and Strategic Partner locations across at least 14 states, including Coastal Carolina (Wilmington, NC), North Charlotte, NC, Ocala, FL, Raleigh, NC, Palm Beach, FL, Connecticut, and Ocean City, MD.

Who leads CR3 American Exteriors?

CR3 American Exteriors was formed in 2022, growing out of C3 American Exteriors in Pennsylvania. Carnie Fryfogle III, a third-generation contractor, has led the company as Co-Founder and CEO since 2017; Mark Luterman, a CPA and business coach, has served as Co-Founder and President since 2019.

What services do CR3 franchise owners deliver to homeowners?

CR3 American Exteriors franchise owners, branded as CR3 Strategic Partners, deliver residential and commercial roofing, siding, windows, doors, gutters and storm restoration to homeowners, operating under the national CR3 American Exteriors brand while retaining ownership of their local contracting businesses.

Frequently asked questions

Is CR3's franchise information an offer to sell a franchise?

No. CR3 American Exteriors states this is franchise marketing material and not an offer to sell a franchise; offers are made only through a Franchise Disclosure Document (FDD) in states where CR3 is authorized and its FDD is registered or filed as required.

What is 'Ask Mark AI'?

Ask Mark AI is an AI advisor included in CR3 American Exteriors' CR3 Secret Weapon™ business operating system, alongside SOPs, dashboards and a training portal, built from Mark Luterman's published business books and contracting experience.

Do CR3 franchise owners get an exclusive territory?

No. CR3 American Exteriors territories generally contain approximately 500,000 people and are protected but not exclusive, with a standard franchise term of 10 years.

What type of contractors convert to the CR3 brand?

CR3 American Exteriors franchises independent small-to-midsize exterior remodeling contractors working in roofing, siding, windows, doors and gutters, converting them into branded CR3 Strategic Partners while they retain ownership of their local companies.