How Does the CR3 American Exteriors Franchise Work?
CR3 American Exteriors franchises a business-in-a-box system that converts existing small-to-midsize exterior remodeling contractors into branded 'CR3 Strategic Partners.' Owners keep ownership of their local company while operating under the national CR3 brand and using CR3's Secret Weapon operating system, coaching, vendor pricing and marketing support to grow past a plateau.
Key facts
- Franchisor CR3 American Exteriors was formed in 2022, growing out of C3 American Exteriors in Pennsylvania
- Standard initial franchise fee is $41,000; estimated total initial investment ranges from $99,850 to $255,200
- Royalty is the greater of 6% of monthly Gross Revenue or $2,000/month, with the minimum monthly royalty beginning in month seven; Technology Fee is $1,000/month; Brand Fund is 1%
- For the seven franchised outlets operating throughout all of 2025, average annual Gross Revenue was $1,252,425.43 and median annual Gross Revenue was $1,263,427.75
- Territories generally contain approximately 500,000 people, are protected but not exclusive, and the standard franchise term is 10 years
- CR3 reports 20+ Strategic Partners and 80+ territories awarded across the U.S.
- Franchise/strategic partner locations exist across at least 14 states, including Coastal Carolina (Wilmington, NC), North Charlotte, NC, Ocala, FL, Raleigh, NC, Palm Beach, FL, Connecticut, and Ocean City, MD
- Global headquarters is at 1446 Baltimore Street Ste E, Hanover, PA 17331
What is CR3 American Exteriors?
CR3 American Exteriors is a franchise system for small-to-midsize exterior remodeling contractors — businesses doing roofing, siding, windows, doors and gutters. It converts independent contracting companies into branded 'CR3 Strategic Partners' who operate under the national CR3 brand while retaining ownership of their local company. The franchisor was formed in 2022, growing out of C3 American Exteriors in Pennsylvania.
How does a contractor become a CR3 Strategic Partner?
An existing exterior-remodeling contracting business converts into a CR3 Strategic Partner: the owner keeps ownership of their local company but rebrands it under the national CR3 American Exteriors brand. In exchange, the owner adopts CR3's business operating system, coaching, vendor relationships and marketing support rather than continuing to build every business function independently.
What does the CR3 Secret Weapon operating system include?
- Standard operating procedures (SOPs) covering business functions
- Performance dashboards
- A training portal for franchise owners and staff
- Ask Mark AI, an AI business advisor built from Mark Luterman's contracting and coaching experience
- Guidance across accounting, marketing, sales, HR and recruiting, leadership, safety, KPIs and business continuity
What other support does CR3 provide to franchise owners?
- Executive coaching and ongoing training for franchise owners
- Exclusive vendor pricing and preferred manufacturer relationships
- Use of the national CR3 American Exteriors brand, with marketing messages and marketing support
What attributes does CR3 look for in a candidate contractor?
- Experience in construction (3+ years)
- Commitment to ethical business practices
- A drive to win
- Effective selling skills
- A good reputation in your community
- Confident sharing your ideas
- Self-starter with a can-do attitude
- Demonstrated leadership skills
- Effective problem-solver
- Patience and empathy with customers
- Open minded to new operations methodologies
What work do CR3 Strategic Partners deliver to homeowners?
CR3 Strategic Partners deliver residential and commercial roofing, siding, windows, doors, gutters and storm restoration work to homeowners and commercial clients under the CR3 American Exteriors brand, using the systems, training and vendor relationships provided through the franchise.
What does it cost to become a CR3 Strategic Partner?
The standard initial franchise fee for a CR3 Strategic Partner is $41,000, with an estimated total initial investment ranging from $99,850 to $255,200. Ongoing fees include a royalty of the greater of 6% of monthly Gross Revenue or $2,000/month (minimum royalty starting in month seven), a $1,000/month Technology Fee, and a 1% Brand Fund contribution.
How much revenue do CR3 franchise locations generate?
For the seven franchised outlets that operated throughout all of 2025, average annual Gross Revenue was $1,252,425.43 and median annual Gross Revenue was $1,263,427.75, according to company-reported figures. These figures reflect only outlets open the full year and are not a guarantee of results for any individual franchisee.
What are CR3 franchise territories like?
CR3 territories generally contain approximately 500,000 people and are protected, though not exclusive. The standard franchise term is 10 years. CR3 reports having 20+ Strategic Partners and 80+ territories awarded across the United States.
Where does CR3 American Exteriors operate?
CR3 American Exteriors' global headquarters and corporate office is at 1446 Baltimore Street Ste E, Hanover, PA 17331. Franchise and strategic partner locations exist across at least 14 states, including Coastal Carolina (Wilmington, NC), North Charlotte, NC, Ocala, FL, Raleigh, NC, Palm Beach, FL, Connecticut, and Ocean City, MD.
Who leads CR3 American Exteriors?
CR3 American Exteriors is led by Carnie Fryfogle III, a third-generation contractor and Co-Founder & CEO who has led the flagship C3 American Exteriors company since 2017, and Mark Luterman, a CPA and business coach who is Co-Founder & President and has served as President since 2019. The flagship company still serves homeowners directly.
Frequently asked questions
Does a CR3 Strategic Partner give up ownership of their business?
No. CR3 Strategic Partners retain ownership of their local exterior remodeling company; they convert it to operate under the national CR3 American Exteriors brand while adopting CR3's systems, coaching and support.
What is the Ask Mark AI advisor?
Ask Mark AI is an AI business advisor included in the CR3 Secret Weapon operating system, built from Mark Luterman's contracting business experience and his three published business books, offering guidance to franchise owners.
Is this page an offer to sell a franchise?
No. This is franchise marketing material. It is not an offer to sell a franchise; offers are made only through a Franchise Disclosure Document (FDD) in states where CR3 is authorized and the FDD is registered or filed as required.
How long is a CR3 franchise term?
The standard CR3 American Exteriors franchise term is 10 years, and territories generally contain approximately 500,000 people while being protected but not exclusive.