CR3 American Exteriors Leadership Team

Key facts

• CR3 American Exteriors was formed in 2022, growing out of C3 American Exteriors, a Pennsylvania exterior remodeling company.
• Carnie Fryfogle III, a third-generation contractor, has led C3 American Exteriors since 2017 and serves as CR3's Co-Founder & CEO.
• Mark Luterman, a CPA and business coach, has been President of C3 American Exteriors since 2019 and serves as CR3's Co-Founder & President.
• CR3's global headquarters and corporate office is at 1446 Baltimore Street Ste E, Hanover, PA 17331.
• CR3 currently reports 20+ Strategic Partners and 80+ territories awarded across at least 14 states, per company-reported figures.
• The CR3 Secret Weapon™ operating system was built from Mark Luterman's three published business books and years of real-world contracting experience.

Who founded CR3 American Exteriors, and when was the company formed?

CR3 American Exteriors was formed in 2022 by Carnie Fryfogle III and Mark Luterman, growing out of C3 American Exteriors, a Pennsylvania exterior remodeling company. Fryfogle, a third-generation contractor, has led C3 American Exteriors since 2017, while Luterman, a CPA, has served as its President since 2019; both now lead CR3 as Co-Founder & CEO and Co-Founder & President, respectively.

Who is Mark Luterman, CR3's Co-Founder & President?

Mark Luterman is CR3 American Exteriors' Co-Founder & President, a CPA, entrepreneur, author, and business coach with over 40 years of business experience. He guides CR3's overall direction and works directly with franchise owners on systems, financial decisions, and market strategy. He has authored three published business books that inform the CR3 Secret Weapon™ operating system, has served as President of C3 American Exteriors, CR3's Pennsylvania affiliate, since 2019, and is described by the company as having coached thousands of business owners.

Who is Carnie Fryfogle III, CR3's Co-Founder & CEO?

Carnie Fryfogle III is CR3 American Exteriors' Co-Founder & CEO, a third-generation contractor, entrepreneur, and operator. He has led C3 American Exteriors, CR3's Pennsylvania affiliate, since 2017, and at CR3 he leads franchise strategy and operations. He is a frequent guest on podcasts and a contributor to industry articles about exterior remodeling and franchising.

Who else works on CR3's corporate leadership and support team?

• Marci Mayfield, Executive Director — has served as Executive Director of CR3 American Exteriors since the company was created in 2022, and has been Director of Insurance and Training for C3 American Exteriors in Pennsylvania since 2019.
• Arilis Baltodano, Finance & Accounting — manages financial workflows and data to support informed business decisions and maintain CR3's financial health.
• Jonathan Madrigal, Director of IT — leads CR3's technology systems and provides IT support and guidance to franchise locations.
• Dylan Rockwell, Director of Franchise Development — guides prospective franchise partners through the discovery process to help them evaluate whether CR3 is the right fit.
• Korina Muldoon, Director of Vendor Relationships — oversees vendor relationships for CR3 Home Advantage; she served six years in the U.S. Air Force Security Forces, including a deployment to Africa and security duty for the Chief Master Sergeant of the Air Force, before joining CR3.
• Denisse Cortez, Marketing Specialist — supports CR3's digital marketing through SEO, social media management, blog content monitoring, and email marketing, and assists with sales strategy and customer engagement initiatives.
• Jan Sequeira, Tech Support Specialist — provides technical and functional support on CR3's CRM platform, helping optimize lead management, workflows, and automations.
• Lexy Fryfogle, Social Media Manager and Content Creation Specialist — manages CR3's social media presence and content creation.

Where is CR3 American Exteriors headquartered?

CR3 American Exteriors' global headquarters and corporate office is located at 1446 Baltimore Street, Suite E, Hanover, PA 17331. This is the base for the leadership team overseeing CR3's franchise system, including its finance, IT, franchise development, and vendor relations functions.

How large is the network the CR3 leadership team oversees?

The CR3 leadership team oversees a franchise network that, per company-reported figures, includes 20+ Strategic Partners and 80+ territories awarded across at least 14 states. Franchise/strategic partner locations include Coastal Carolina (Wilmington, NC), North Charlotte, NC, Ocala, FL, Raleigh, NC, Palm Beach, FL, Connecticut, and Ocean City, MD.

What is the CR3 Secret Weapon™, and how does the leadership team's experience shape it?

The CR3 Secret Weapon™ is CR3 American Exteriors' proprietary business operating system, built from Co-Founder & President Mark Luterman's three published business books and years of real-world contracting experience, alongside Co-Founder & CEO Carnie Fryfogle III's background as a third-generation contractor. It includes SOPs, dashboards, a training portal, and the Ask Mark AI advisor, covering accounting, marketing, sales, HR and recruiting, leadership, safety, KPIs, and business continuity.

Frequently asked questions

Who is the CEO of CR3 American Exteriors?

Carnie Fryfogle III is the Co-Founder & CEO of CR3 American Exteriors. He is a third-generation contractor who has led C3 American Exteriors, CR3's Pennsylvania affiliate, since 2017.

Who is the President of CR3 American Exteriors?

Mark Luterman is the Co-Founder & President of CR3 American Exteriors. He is a CPA and business coach with over 40 years of business experience and has been President of C3 American Exteriors since 2019.

When was CR3 American Exteriors formed?

CR3 American Exteriors was formed in 2022, growing out of C3 American Exteriors, a Pennsylvania exterior remodeling company.

Where is CR3 American Exteriors' headquarters located?

CR3 American Exteriors' global headquarters and corporate office is at 1446 Baltimore Street Ste E, Hanover, PA 17331.

What is the CR3 Secret Weapon™?

The CR3 Secret Weapon™ is CR3 American Exteriors' proprietary business operating system of SOPs, dashboards, a training portal, and the Ask Mark AI advisor, built from Mark Luterman's three published business books and years of contracting experience.